Jaguar would like to use cookies to store information on your computer, to improve our website and optimise your browsing experience. One of the cookies we use is essential for parts of the site to operate and has already been set. In addition, we have cookies in place which are designed to help deliver the most relevant Jaguar content and to enhance our future communications with you. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about the cookies we use (and how to delete them), see our cookie policy and privacy policy.

COOKIE AND PRIVACY POLICY

Jaguar First respects the privacy of every individual who visits its websites. Any information collected about you will be used to fulfil any service you might request, to inform you about new products and services and also to improve how we serve you. Your data will be treated in accordance with relevant European Union and local country legal provisions. Your information will not be disclosed to anyone outside of Jaguar First, its affiliated or associated companies, and its dealers, agencies and licensees of any of these companies, and any other companies with which Jaguar Land Rover has directly or indirectly arranged services for your benefit. 

Jaguar First will not collect personal information about you using cookies however by enabling cookies or keeping cookies enabled, you are providing your consent to Jaguar Land Rover storing cookies on your browser. Please note that disabling cookies is likely to impact website functionality and your experience of the Jaguar First website. 

The purpose of this privacy policy is to describe the types of information that we collect from you when you visit our site and explain how we use this information. 

Due to the international nature of Jaguar First’s business, Jaguar First processes and stores personal data outside the EU. We are obliged to ask you to agree to this. If you do not wish to, unfortunately we will not be able to process any request you make through this website. 

If you do agree, you may do so on the basis either that we use your data ONLY to process the request you make, or that Jaguar First can make further use for further contacts (always subject to the Privacy Policy below) 

DATA PROTECTION 

We protect the data in strict accordance with the Principles of the European Union Data Protection Framework Directives, in particular EU Directive 95/46/EC 

Any information that you choose to provide us with about yourself will be held on a secure computer server in the United Kingdom. The server software (SSL) encrypts all the information you supply us. 

This ensures, among other things, that data we hold about you is processed lawfully and fairly. We aim to ensure that the personal data stored will be accurate, relevant and not excessive. We will keep the data up to date and not retain the information longer than is necessary. We will keep data securely to prevent unauthorised access by other people. You have the right to see what is held about you and correct any inaccuracies. 

Jaguar Land Rover will not share or loan any identifiable information about you to any third party without your consent. We may share generalised information about site visitor patterns with partners or other parties in such a way that individual visitors can never be identified. It is possible to view our site without providing any personal details. However, without registering your details you will not be able to receive further communications from us. 

WHAT PERSONAL INFORMATION IS COLLECTED

We collect your personal information on a registration form. 

This information may include data such as your name, email address, country and preferred language. 

We use this information: 

  • To help make your visit more enjoyable
  • To send you relevant information about products and services
  • To email you from time to time about promotions or products and services which we think may be of interest to you

If you choose to receive information or other communications from us, you can select that option by ticking the relevant box on the registration form. You can also contact us at any time if you don't want to receive any more communications from us by using the Contact Us link on the website. 

If you have allowed us to use your personal information for the purposes above, we may from time to time disclose this information to any company or organisation to which we pass the responsibility to handle email or other direct marketing communications on our behalf. Should this happen, we ensure that any third party companies who handle your information comply with the relevant Data Protection legislation. 

OTHER INFORMATION COLLECTED DURING YOUR VISIT TO OUR SITE

Whenever you browse the jaguarfirst.com website, read pages, or download information, our computers automatically record certain information about your visit from the computer you use to access our site. 

This information does not identify you personally. It just tells us how many visitors come to our site and the types of computers they use. With this information, we can improve our site for all our visitors and make it more useful to you 

The information includes the following: 

  • The date and time you access our site.
  • How many and which pages you visit during a 'session' on our site and how long you were on the site.
  • Your Internet domain name (this might be your internet service provider such as aol.com or your place of work) and the 'IP' address (this is a number assigned to your computer whenever you are surfing the web) which allows you to access our website.
  • The Internet browser you use (e.g. Microsoft Explorer or Netscape) and your computer's operating system (e.g. Windows 98).
  • The site you were on before you linked to jaguar.com (e.g. Yahoo if you found us from a search engine).

PROTECTION OF EMAIL ADDRESSES

Your email address is only used for the purposes of replying to you unless you have given consent as detailed above. 

DATA PROTECTION ON PIXEL TAGS

We may use "pixel tags," which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail. 

MORE QUESTIONS ABOUT PRIVACY?

You have the right as an individual to find out what information we hold about you and make corrections if necessary. You also have the right to ask us to not use the information by choosing not to give your consent on the registration form. 

If you have any specific questions that are not covered in this section, or want to know what information we currently store on you, please mail your enquiry to: 

Subject Access Request 
Jaguar First
Holly Grange
Holly Lane
Balsall Common
CV77EB

COOKIE POLICY

What is a Cookie? A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies can help a website to arrange content to match your preferred interests more quickly - most major websites use cookies. Cookies alone cannot be used to identify you. 

A cookie will typically contain the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number. 

Two types of cookies are used on this website: 

  • Session Cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site.
  • Persistent Cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

OUR COOKIES POLICY

How cookies are used on this site and what information is collected. Session Cookies are used: 

  • To allow you to carry information across pages of our site and avoid having to re-enter information.
  • Within registration to allow you to access stored information.

Persistent Cookies are used:

  • To help us recognise you as a unique visitor (using a number, you cannot be identified personally) when you return to our website.
  • To allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
  • To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

THIRD PARTY COOKIES

Third parties serve cookies via this site. 

These are used for the following purposes: 

  • To serve advertisements on our site and track whether these advertisements are clicked on by users.
  • To control how often you are shown a particular advertisement.
  • To tailor content to your preferences.
  • To count the number of anonymous users of our site.
  • To provide security within shopping baskets or transactions.

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