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In a specially constructed training zone, you’ll drive an automatic XE with dual controls. 

This means that your instructor, in the passenger seat, will have access to an extra brake pedal. So if you leave it a bit late to brake, they’ll step in and lend a hand (or rather, a foot).

You’ll learn essentials such as moving off and steering bends—all in refined luxury. If you’re comfortable with the basics, you’ll advance to junctions, roundabouts and parking. 

If you’re on your second or third session, you’ll practise and build your skills until you’re cool and confident on the road. 

You can also have your experience filmed, to wow friends and family or share on social media.

The car

The new Jaguar XE is a truly luxurious car. It has a powerful aerodynamic design inspired by our sports car, the F-TYPE. It has soft leather seats and a super-smart interior. And it’s packed with amazing technology: you don’t turn a key to start the engine, you press a glowing red button which makes the car roar to life.

The detail 

You’ll need a parent or guardian to accompany you to your session. They’re welcome to ride as rear-seat passengers—but only if you want them to! Or they can book a driving experience for themselves. 

Jaguar First sessions are 30, 60 or 90 minutes long, and take place on weekends and during school holidays. You can choose from six venues around the UK. Browse venues.


  • 30 minute experience £39.95
  • 60 minute experience £74.95
  • 90 minute experience £109.95

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